So this time, it just so happened that we had a great track on our hands but we could not include it in the film’s narrative. I’ve done it on so many occasions in the past for my films. In between the blazing guns and action sequences, Lut Gaye couldn’t fit in the narrative, thus the song was promoted as a single and look how well it has been accepted by the audience."Įlaborating on the method deployed for promoting the film, director Sanjay Gupta said, "Back in the day, we would create a separate music video for the songs we would not include in the film, although the tracks were fantastic to say the least. Even though it was originally a part of the film, we went ahead and released the song to build curiosity behind Emraan’s character. Lut Gaye has received a lot of love for its melody and the video. Talking about the story behind Lut Gaye, producer Bhushan Kumar (T-Series) said, "Sanjay and I have always been on the same page and we believe in giving the music of a film a space of its own to bloom and to grow on people.
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